HAILEY, Idaho, April 12, 2012 /PRNewswire via COMTEX/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the introduction of its Mobile Marketing and Advertising technology to the television industry. Already in extensive use by more than 2,200 radio stations, KLWB-TV and KDCG-TV are among the first TV stations to adopt Marketron's mobile engagement and advertising platform.
"Mobile advertising is taking on a larger role in the marketing mix for many of the advertisers that we work with," said Chuck Wood, General Manager, Delta Media. "Developing creative and well-targeted mobile campaigns has become an essential part of our business, and Marketron's Mobile solution offered us an easy to use and accessible application that provides us with greater efficiencies in development and rollout of campaigns. This has opened up a completely new revenue channel for our organization and Marketron's expertise allowed us to get this initiative off the ground and profitable immediately."
Marketron Mobile provides a highly scalable mobile marketing and advertising platform designed to reinvigorate traditional media, make broadcast programming more interactive and rapidly grow both traditional spot and new advertising revenue. Employing Marketron's mobile solution allows media organizations to create highly targeted mobile ad campaigns on both a local or national scale through demographic and interest-based data.
"Our mobile solution offers media organizations the opportunity to tap into digital advertising budgets by opening up a new revenue stream at a price local TV stations can afford," said Martin Kristiseter, Vice President of Mobile Solutions at Marketron. "After the explosive growth and incredible revenue uplift we have created for our radio customers, expanding our solution to local television was the natural next step. Radio has embraced this technology and now nothing is standing in the way of television stations leveraging the power of mobile to add exceptionally valuable, high-touch and measurable advertising to their sales programs."
Marketron Mobile has already become the mobile technology standard for radio. Television stations will be able to use the technology to encourage their audiences to engage in text-to-win contests, polls and voting, news updates and loyalty programs. With 98% of text messages being opened within five minutes and tools such as the mobile website builder ensuring an excellent user experience, the opportunity to create immediate and highly measurable results for the station and its advertisers that eclipse other forms of digital and social media are apparent.
Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.