If you don't fancy waiting in the cold and damp outside an Apple retail store on Friday morning just to get your hands on a shiny new iPad, you may be able to avoid the queues altogether.
According to website Pocket-lint, "a source" has revealed that London's Tottenham Court Road branch of PC World will be opening its doors to punters at 12:01am on Friday. Almost a full eight hours before Apple, in other words.
A queue has been forming outside the Apple Store on London's Regent Street since Sunday (yes, Sunday), so finding an alternative outlet can't be a bad idea.
Pocket-lint has also heard that PC World stores in other major UK cities such as Birmingham and Edinburgh will open their doors and flog the new iPad slightly earlier than Tim Cook's company, too.
These stores will open for business at 7am on Friday morning, which is still a full 60 minutes before Apple.
If, however, you still crave that unique Apple retail experience, you'll be pleased to read that The Big A has confirmed in a press release that its stores will open tomorrow at the slightly earlier time of 8am.
That should give you plenty of time to nab your iPad and get back home before The Jeremy Kyle Show finishes. Well, providing you've been queuing since last week, that is.